SHOW MCSA IN THE STORE AND YOU WILL GET 10% DISCOUNT. You visit Amsterdam and fall in love with the city or you live in Amsterdam and you are proud of your city. Whoever you are, you love Amsterdam and want to show it. Got it. Founder Denise Kos did. In 2013, she opened her Amsterdam Original store in the Leidsestraat, at number 87 to be precise. Her mission with Amsterdam Originals? Search connection. Building bridges. Hence the Amsterdam collection of artist Naigel Vermeulen, graduated from the Rietveld Academy, does. Of course all products are original of high quality and above all: made with love.